Grand Visions Media
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Thanks,
GVM team
TABLE OF CONTENTS:
Social Audit Strategies
Social Media Strategies
Brand Marketing
Brand Management
In today’s digital-first world, your brand’s online presence is more than just a marketing tool—it’s a business asset. Consumers engage with brands daily through social media, and businesses that leverage strategic content marketing experience, higher visibility, increased engagement, and stronger brand loyalty.
However, maintaining a successful social media strategy requires more than just posting content. To maximize reach, build credibility, and drive conversions, brands need:
A data-driven social audit to assess strengths & weaknesses
An effective content repurposing strategy for multi-platform engagement
A consistent brand message that fosters trust & loyalty
A proactive brand management approach to sustain growth
This guide outlines how we help businesses like yours dominate the digital space, using smart content strategies and proven growth frameworks.
Also, disclaimer: we don't have all of our strategies and some of the information is censored limiting the detail.
SOCIAL AUDIT
The social audit is the foundation of your social media strategy. This is where research and analytics comes into play. Here is some information about the metrics and KPIs we track:
Before implementing any marketing strategy, we conduct a comprehensive Social Audit to evaluate your brand’s current digital footprint. This audit helps identify:
Key Metrics We Analyze:
Engagement Rate – How well does your audience interact with your content?
Content Performance – Which posts generate the most traction and why?
Audience Demographics – Are you targeting the right people?
Competitor Benchmarking – How does your brand compare to industry leaders?
Platform Effectiveness – Are you using the right social media channels for your business?
Brand Consistency – Does your messaging align with your brand identity?
What Research goes into the social audit?
Competition Analysis
Keyword Research & Video Scripting
Hashtag strategy
Value and entertainment strategy
Editing Strategy
SWOT
Promotional strategies (more info on this)
Monetization Features (for better conversion rates)
Digital marketing plan (more info on this)
Goals/Missions with a comprehensive plan to get there.
Why a Social Audit Matters
Pinpoints what’s working & what needs improvement
Identifies content gaps & opportunities
Refines targeting strategies for better ROI
Optimizes content formats & posting frequency
This audit sets the stage for a high-impact strategy that aligns with your business goals.
Goals & Strategic Approach
1. Awareness & Community Growth
Build an engaging, authentic community that resonates with while championing real-world impact.
Leverage viral content, information, education, authenticity, & humor to spread the message to encourage participation, like sharing personal stories, TikTok trends, and challenges.
Position correctly depending on your brand.
2. Fundraising & Real-World Impact
Partner with relevant foundations, advocacy groups, and communities to amplify impact.
3. Innovation & Long-Term Vision
Figure out what goals you want to achieve in the future. This is extremely important, yet broad right now. So, this comes with time, planning, and trials.
4. Strategic Partnerships & Expansion
Onboard influencers and enthusiasts who align with your values.
Secure collaborations, brand deals, established communities, and organizations.
Explore opportunities for merchandise.
Social Media Strategy
Social Strategy: Is the execution of your social audit, but the planning of your social media.
Content Repurposing: Scaling Your Brand with 10,000+ High-Impact Posts
One of the biggest challenges brands face is consistently producing engaging content across multiple platforms. That’s where our high-volume content repurposing system comes in.
Rather than creating brand-new content every time, we take your existing content and strategically repurpose it into 10,000+ high-quality posts that fuel your marketing for months—if not years.
Our Proven Content Repurposing Framework
Core Content Creation (more options)
We start with a high-value long-form piece of content, such as:
A podcast episode
A long-form YouTube video
A blog post or case study
A webinar or live event recording
A keynote speech or interview
Stream
Scripted Video
VSL
Short-from Content
AI-generated content
This pillar content serves as the foundation for hundreds of micro-content pieces that can be used across multiple platforms.
Breaking It Down Into Micro-Content (We also use AI-generated content, and do video scripting)
From just one piece of pillar content, we create:
50+ Quote Graphics – Key insights turned into branded shareable images
50-1,0000+ Short-Form Video Clips – Engaging, captioned clips optimized for TikTok, Reels & YouTube Shorts
20+ LinkedIn & Twitter/X Posts – Thought-leadership and text-based insights repurposed into threads & carousels
10+ Blog Summaries & Articles – Optimized for SEO & restructured for email marketing & Medium posts
Email Newsletters – Repurposing the insights into a weekly email campaign
Infographics & Data Visualizations – Turning key statistics into eye-catching visuals
Ebooks & Lead Magnets – Compiling insights into downloadable PDF guides
Scaling to 10,000+ Pieces of Content
With a library of evergreen pillar content, we batch-produce and automate high-volume content output at scale. Over time, this leads to:
10,000+ unique posts across all social platforms
27 years of content in 1 MONTH
AI-enhanced content generation to optimize and refresh older post
Repurposing user-generated content (UGC) into branded campaigns
We don’t just create content—we create an entire content ecosystem that ensures your brand stays top-of-mind every single day.
Branding/Designs
Filming Schedule / Other content creation (More)
Content Mapping (More)
Posting Schedule (More)
Account Management/Development (More)
Scripts (More)
Point of Contacts (More)
Call To Actions (More)
Growth Strategies (More)
Branding & Designs: Need to match your vibe, in retrospect, it is more important to standout.
Logos
Account designs
Color palettes
Fonts
Editing Styles
Profile Grids
Brand Marketing Funnels (more details about this)
Brand Marketing Funnels: There is a lot more info on our funnels and the context of our channels is briefly talked about, but here is the “Point of Contact” information
Points of Contact (POC): 1st, 2nd, 3rd, 4th
A point of contact is when the viewer goes from (1)audience, (2)target audience, (3)lead, (4)prospect, then (5)customer/client goes through your marketing funnel/process. Each business has their own unique way of converting with different strategies that best suit their target market. The rise of social media has strengthened the need for a quality, strategic funnel that touches on all points. Without the correct implementation of one the entire funnel could collapse or bottleneck.
The best way to look at our points of contact is in the number of people each contact can drive to the next. For example, when you have a marketing funnel you are always limited to the amount of inbound & outbound leads coming into the funnel. Regardless, if they are qualified or not. Obviously, the goal is to only get qualified leads into the funnel. However, that is far-fetched in the first point of contact, especially with social media. You can refine your methods in the first, second, third, and fourth to where you weed out the unqualified leads naturally. Likewise, the funnel is then constrained by the amount of leads flowing in from the previous POC. So, one can conclude that the 1st point of contact will always be the catalyst in the amount of leads running through the funnel. Working on refining the 3rd and 4th won’t change the amount of sales/conversions at the same rate as refining the 1st and 2nd. Therefore, more leads entering the funnel at the 1st trumps all in the assembly line. This directly correlates with our social media strategies, marketing funnels, and is how we structure every campaign to ensure that conversions can be made. Once set-up, refining the 1st and 2nd will always be the priority, unless there is an extreme problem or KPIs, indicating why the 3rd and 4th are causing an influx of problems. This is usually an outlier because our system is set-up in a way that by the time they reach the 4th point of contact, they are already a qualified lead that is ready to buy. Now that you understand the way we look at points of contact, now I will dive deeper into what we plan to allocate at each point of contact. Keep in mind this is strictly talking about social media, we haven’t gotten into other marketing strategies. ALSO, there are strategies to boost leads through the funnel. For example, challenges, incentivized offers, referrals, and promotions create the opportunity to maximize throughput. Great marketing can satisfy multiple POCs.
1st point of contact within social media, when someone first sees your content: the goal is to grab attention, stand-out in a crowded market, entertain, offer free information, build awareness, tap into new niches/markets/audiences, sparking curiosity, and driving engagement. We have strategies to hit all the topics above and implement them into each bullet point below to consistently grow in the right way. After the content is posted we can track through analytics, to understand why things happen the way they did.
Here are the ways we achieve first points of contact. (Most important)
Reels/shorts (whether this be memes, 10 second content, lead content, info content, animation content, story driven content, AI generated content, faceless content etc.) used on all platforms
Long-form content (YT): Impression and watch time based
Shares: someone shares the video to someone else (relevant on all platforms)
Instagram threads/X: Written posts/hot takes, updates, ideas, announcements, etc.
Comments (either through pre-scripted accounts or other people)
Now, how do we boost/maximize 1st point of contact:
Theme page stories/collaboration posts, or promo posts (promotions within niche/market accounts)
Influencer collaborations (brand deals, or paid promo per video)
Challenges (for shares, comments, likes, follows, etc) this could be a plethora of different things.
UGC (user generated content): Incentive / Reward the best memes, comments, or community contributions.
Meme creation posts: Create a template and offer a challenge for who can create the best meme and tag @
Reaction Videos (get people to react and share posts
Best comment rewards / most comments on one video
Influencer & Micro-Creator Features – Highlighting community members or influencers engaging with your brand.
Viral Stunts or Twitter Spaces – Hosting interactive Q&A sessions with notable personalities.
Exclusive Leaks & Hints
2nd POC: Once someone clicks on the profile, we’ve successfully captured their attention, but now we need to convert curiosity into action—whether that means a follow, community engagement, or a direct investment in your brand. At this stage, the audience is interested but not yet committed, so every element of the profile needs to reinforce trust, urgency, and inclusivity while subtly guiding them toward the next step. At the 2nd Point of Contact, the goal is to create momentum, where visitors quickly understand the mission, feel included, and take the next step (follow, engage, or buy). Every element of the profile should be designed to convert attention into action. This builds a seamless bridge between 1st POC (attention grab) & 3rd POC (direct engagement & commitment).
Bio & Profile: ** This combines with the Designs & Branding**
Clear, concise bio - Instantly explains what your brand is and has a call-to-action (CTA).
Profile Picture: Recognizable, clean, and consistent across all platforms.
Username & Handle: Simple, memorable, easy to find across all platforms.
Link in bio: Directs users to landing page, purchase options, community links, and project info.
Story Highlights (Instagram & TikTok):
Pinned FAQ Stories
Community Stories – Sharing user-generated content to build social proof.
Challenge or Giveaway Stories – Incentivizing action for new followers.
Pinned Posts & Grid Structure
Pinned Video Posts (IG, TikTok, X, YouTube Shorts)
1st Video: (Engaging, fast-paced, driven explainer)
2nd Video: Call to Action
3rd Video: About you
Profile Grid (IG & TikTok Feed Aesthetic)
A mix of education, memes, social proof, and project updates.
Every post should be engaging, scannable, and visually appealing at first glance.
Example structure:
First row: Mission, Community, CTA
Second row: Educational content, Testimonials, Roadmap
Third row: Founder insights, Partnerships, Viral funny clips
Boosters: (Moving from 2nd POC to 3rd POC)
FOMO & Scarcity Strategies
Limited time incentives: Early investors, giveaways, or exclusive airdrops.
Join Before “X” Date Messaging, Creates urgency (even if soft).
Exclusive Access to Community, must follow & engage to get in.
Personalized Interaction Strategies
Automated DMs (ManyChat, IG, Twitter), Send welcome messages with a CTA. If someone comments on DMs a specific word an automated response will take place. (can we whatever you would like)
Pinned Comment Call-to-Action (CTA): "Drop a __ below if you’re in!" (encourages engagement).
Reply & Engage: Liking and responding to comments keeps people engaged and builds trust.
Social Proof & Influencer Strategies
Repost & Tag Early Adopters: Show people joining in real time.
Influencer & other Testimonials: Seeing others join increases trust.
Live Streams & Q&A Sessions: Address objections, answer questions, and build hype.
The 3rd Point of Contact is where real conversions happen. The landing page should feel seamless, exciting, and easy to act on. If done right, we move leads from curiosity → investment → full community engagement.
3rd (POC) At the 3rd Point of Contact, the audience has moved from curiosity to intent, actively seeking more information about your brand and considering an investment. Whether they arrived via social media, engaged content, or community channels, they are now qualified leads on the verge of conversion. At this stage, the focus is on building trust, reinforcing credibility, and eliminating confusion by providing a seamless and intuitive purchase experience. The landing page should clearly explain the token's purpose, how to buy it, and why it holds long-term value, ensuring the audience feels both confident and secure in their decision. Beyond financial investment, this is about creating a sense of belonging, where buyers see themselves as part of a larger cultural shift in meme crypto. By emphasizing long-term opportunities, community growth, and the real-world impact of we strengthen the emotional and financial buy-in—turning interested leads into committed investors and active community members.
**There is already a landing page created (website). However, a new landing page created to fight this funnel would enhance the conversion rate from the 3rd POC to the 4th POC. We have another document explaining the landing page, below is an outline with key points.
Structured Breakdown: What Needs to Be on the Landing Page
First Thing They See: (MUST HOOK THEM)
(Positioning Statement) or Offer
Eye-Catching Visual → Clean, simple, and on-brand. (VIDEO)
Clear CTA Button → (should stand out & direct them immediately).
Goal: Get them to click the buy button instantly OR scroll further without hesitation.
Quick Explanation – What Is ____?
1-2 sentence breakdown → Short,friendly but professional summary.
Trust signals → "Backed by community. Partnering with X. Already X members are strong."
VIDEO AFTER THIS (from scripts)
Goal: Reinforce trust & credibility without overwhelming them.
3 How to Buy – Simple & Foolproof Steps
Step 1. _____
Step 2._____
Step 3._____
Step 4._____
Goal: No confusion, no excuses—just fast & easy buying instructions.
4. Why Buy? – The Value Proposition
Scarcity & FOMO → Limited supply, growing fast.
Mission & Impact → Supports real-world causes.
Community & Utility → More than a meme, we’re building something lasting.
Goal: Give them compelling reasons why buying now is the smart move.
5. Roadmap & Future Plans (Long-Term Vision to Build Trust)
Phase 1: Launch & Community Growth.(Longer example - landing page)
Phase 2: Exchange Listings & Partnerships.
Phase 3: Expanding Utility & Ecosystem.
Goal: Show long-term credibility (this isn’t a pump-and-dump.)
6. Social Proof & Community Engagement (Reinforce Trust & Belonging)
Live social feed (X/Twitter posts, Discord updates, community testimonials).
User-generated memes & tweets about
Quotes from influencers or key figures talking about the project.
Goal: Make them feel like they’re joining something that already has traction & excitement.
7. Final CTA – Make It Hard to Leave Without Acting (are examples)
"Buy Now Before ___" → Urgency-driven messaging.
"Join the ____ Community" → Alternative CTA if they aren’t ready to buy yet.
Final Reminder of Scarcity & Growth Potential.
Goal: Eliminate hesitation—they either buy, follow, or engage further.
Boosting Conversions from 3rd POC to 4th POC (Actual Buyers & Community Members)
Once someone has reached the landing page, they are on the fence between leaving and committing. Here’s how to push them over the edge: EXAMPLES
Urgency & FOMO Boosters
"Only X% of ____ left in presale!" (Real or psychological scarcity).
Limited-time bonuses for early buyers (exclusive Discord access, incentives).
Live purchase tracker → Shows people actively buying to create social proof.
Psychological Nudges
Money-back confidence messaging
Progress bars showing how close we are to the next milestone (Ex: 50% of presale sold out!).
VIP Lists or Special Access for Early Buyers.
Retargeting & Follow-Ups (OTHER MARKETING STRATEGIES INVOLVED)
Exit-Intent Popups → “Not ready to buy? Join our Discord & stay in the loop.”
Retargeting Ads → Remind them about ____ if they leave without buying.
Automated Email & DM Sequences → Capture leads & nurture them until they buy.
Brand Management
Brand Management: There is a lot again in this category, so we are going to focus on the creation or optimization of a digital/physical product or service/community, and Brand Deals/Sponsorships
A strong brand isn’t just about visibility—it’s about creating a profitable and scalable business model. Our brand management services go beyond maintaining a social media presence; we help you monetize your influence through brand deals, sponsorships, and product creation.
Product Creation
Brand Deals & Sponsorships
We connect you with high-value brand partnerships that align with your audience and business goals.
How We Secure Profitable Brand Deals:
Strategic Outreach & Negotiation – We position your brand for premium sponsorships and collaborations.
Performance-Based Deals – Ensuring ROI-driven partnerships that benefit both your brand and your partners.
Brand Alignment Strategy – Only working with brands that match your values & audience to maintain authenticity.
Affiliate & Ambassador Programs – Setting up long-term revenue streams through commission-based brand deals.
Monetization Potential:
Sponsored Content (Social & Video) – Paid brand features on Instagram, YouTube, Twitter, etc.
Podcast Sponsorships – Monetizing your platform through exclusive sponsor partnerships.
Affiliate Marketing – Passive income by recommending products through your content.
If you’re an influencer, creator, or thought leader, we help turn your audience into a revenue-generating machine.
2. Digital & Physical Product Creation & Optimization
Your brand isn’t just an online presence—it can also be a scalable business with its own product line. Whether you’re launching a digital product, an online course, or a physical product, we handle everything from ideation to execution. We use our Tailored and proven marketing funnels to help maximize your ROI. This is something we can be super involved with or not depends on what you want.
Digital Product Development
Online Courses & Memberships – We design, develop, and market high-converting courses.
Ebooks & Digital Guides – Turning your knowledge into a high-value paid asset.
Exclusive Content & Communities – Creating premium, members-only content (e.g., Patreon, Substack).
Automated Sales Funnels – Ensuring seamless digital product sales & recurring revenue.
Softwares, apps
ETC (more on our other lists just ask and we will send it over)
Physical Product Development
Branded Merchandise – From apparel to custom products, we help create your own e-commerce line.
Product Sourcing & Fulfillment – Managing manufacturing, logistics, and sales channels.
Go-To-Market Strategy – Launching your product with a full-scale marketing & content campaign.
Already Have a Product?
We optimize your existing products with better branding, content marketing, and ad strategies to increase sales & customer retention
